Starting from the early years of the 1900s, coffee becomes“espresso”, meaning prepared at the moment, an innovation that improves its quality. The exotic beverage becomes the protagonist of various advertisement campaigns that aim to make it popular, and word of the new beverage reachesFlorence. In the Renaissance’s birthplace, the youngGiuseppe Bambiowns a small machining workshop;Mr. Ascanio Galletti, an entrepreneur, commissions him the production of a2-group, vertical boiler espresso machine, theFiorenza.
Even though Mr. Galletti renounces to the commercialization of these machines,Giuseppe Bambidecides to form a partnership withhis brother Brunotoproduce their own model. Together, they establishOfficine Fratelli Bambi in 1927.
La Marzocco is born, named after the lion symbol of Florence, that can be found on top of the new machine.